The car company that needs no introduction, Mercedes-Benz, is introducing, once more, its historical background, from the moment Karl Benz and Gottlieb Daimler put the first automobiles on the road and to the moment the company sent into the world the most intelligent business limousine ever built.
Introducing… It is what Mercedes-Benz has been doing since 1886, says the voice in the video. Introducing the world to the first automobile. Introducing over 100,000 packed breakthroughs. Introducing innovations and performance, safety, design and pure driving pleasure.
With an incomparable background in racing, with patented safety systems and boasting a leadership in the luxury segment, this year, the company’s 130th, the German car maker is introducing – as it says – an unprecedented array of coupes, sedans, SUVs, convertibles and roadsters.
Introducing the youngest, most dynamic line up in the world. All from the car company that needs no introduction, since their signature style and pampering comfort have become legendary in the industry.
The campaign launched by Mercedes-Benz USA seems to be reaching its target. MBUSA has reported best April in the company’s history. With 29,236 vehicles sold between the Pacific and the Atlantic, Mercedes-Benz confirms the leading position ahead of Lexus and BMW.
“We are heading into a strong second-quarter with a minimum of nine new model launches in the months ahead,” predicts Dietmar Exler, president and CEO of MBUSA. “We expect to see strong sales momentum as we move into the summer months.”
